Publix
Where Shopping Is A Pleasure.
2022-Present
Rich Media
Creative Implementation for Consumer Engagement
A visually engaging page-turn animation was designed to enhance user experience, specifically aiding consumers in locating the advertised “theme” page.
Data-Driven Decision Making
Through A/B testing, the team compared two formats (video with animations vs. slide-show) and analyzed performance metrics to assess effectiveness.
Cost Efficiency Without Compromising Results
Despite the comparable click-through rates between the two formats, the cost-effective slide-show format was chosen for deployment, demonstrating a focus on balancing creativity and resource management.
ACCOUNT EXECUTIVES
ANN COOPER
CHARLIE WALLACE
OPERATIONS
MARKYKAY SCOTT
NICOLE MINNIS
CREATIVE
SHARON CHUI
JASON HOTLE
ANIMATION
JASON HOTLE
2012-2022
GetTheSavings.com
Leadership in Strategic Innovation
Successfully implemented the “Print at Home” creative/sales tactic, showcasing the ability to lead creative development in collaboration with external developers.
Cost Optimization and Skill Expansion
Bringing the project in-house not only reduced costs but also enhanced the design team’s web design capabilities.
Empowering Teams Through Training
Developed templates, manuals, and conducted training sessions to enable non-web designers to efficiently execute the strategy, fostering a more versatile and skilled team.
ACCOUNT EXECUTIVES
ANN COOPER
CHARLIE WALLACE
OPERATIONS
MARYKAY SCOTT
CREATIVE DEVELOPMENT
JASON HOTLE
DESIGN
CHRIS GILLESPIE
SHARON CHUI
JASON HOTLE
SMYTH KOWALCZYK (REDESIGNED 2023)
2013
Coupon Template Layout
Process Optimization Through Design
Redesigned coupon templates in 2013 to streamline the production process for printed savings programs, benefiting efficiency and scalability.
Impact Across Multiple Retailers
The foundational design extended beyond Publix, demonstrating versatility and adaptability for use by various grocery retailers.
Timeless and Forward-Thinking Design
Despite refinements over time, the core concept of the redesign has endured, reflecting a long-lasting, innovative approach.
CREATIVE
JASON HOTLE
2011-present
Holiday Photography
Extensive Experience in Photography
Over 13 years of utilizing photography skills for Publix Winter Family Savings holiday items demonstrates consistent dedication and expertise.
Adaptability in Challenging Conditions
Successfully overcame challenges such as fluorescent lighting and limited office space, showcasing resourcefulness and problem-solving skills.
Improved Output Through Remote Work
Transitioning to remote work allowed greater control over shooting conditions, resulting in higher-quality photographs.
PHOTOGRAPHER
JASON HOTLE
Visual Samples
Valrico, Florida 33594
info@jasonhotle.com
(727) 519-4327
It's the feeling of being an eternal student
that keeps this profession interesting.
~Adrian Shaughnessy